Under the theme of "convergence publishing of STM journals", the Blue Book (2018) conducts a systematic analysis on the status quo of publishing convergence both at home and abroad, teases out the combining methods of traditional publishing with digital technology and Internet thinking, summarizes the developing nature of convergence publishing and proposes an outlook for the developing trend of this industry.
According to Blue Book (2018), as of the end of 2017, the total number of STM journals in China was 5,052, including 1,559 journals of basic sciences, 2,297 journals of applied technology, and 1,196 medical journals as well.
The Blue Book (2018) suggests that the convergence publishing of China's STM journals is facing five major challenges: (1) technical challenge. Due to the lack of strong technical support, the convergence of China's STM publishing with media is making slow progress. (2) talents shortage. The convergence publishing industry lacks high-quality professionals who have the Internet thinking and are familiar with the new media technology, which constrains the application and organic integration of multiple media in this field. (3) immature market. The industry still has a long way to go to find more potential customers and provide them with the appropriate service. (4) lack of fund. Industrialization and intensive development have not yet been reached in STM journal convergence publishing, so it is still not easy to attract cutting-edge technologies and large amount of capitals. (5) management challenge. In China, the STM industry lacks guiding policies and effective management code to promote the long-term development.
With the wide application of Internet and IT technology, the convergence publishing can speed up the dissemination of STM papers and their reading rate. It can also help produce science news quickly to better communicate science, said Du Guanhua, former president of Chinese Pharmacological Society and deputy director of the Institute of Materia Medica of Chinese Academy of Medical Sciences, at the launch ceremony.
Being inspired by publishing convergence in the international market, we should adhere to the principle of market-orientation and focus on the users' needs, and keep on developing STM journal clusters and establishing an academic service providing system, added Du.
Tag: STM journals
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